May 28, 2023

Buzz News Nigeria

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The Rise and Fall of “Jumoke The Bread Seller”

You remember her right? Do u still hear about her? Absolutely no…. The fairy tale rise-to-fame of Olajumoke Orisaguna in 2016 popularly called Jumoke the bread seller inspired millions of Nigerians, captured the interest of international media and served as a prayer point for many who desired such overnight transformation and dinstinct favour. Olajumoke the bread seller is a Nigerian model turned motivational speaker who received public attention while hawking bread on Olonode Street, Yaba, Lagos. Jumoke unknowingly walked into a photo shoot session of British rapper, Tinie Tempah, by Nigerian photographer, TY Bello, while making edits, found an image of Olajumoke and Tinie Tempah amongst the photos. Bello’s searched for Olajumoke and photographed her. She appeared on the cover of a magazine before she was employed as a model. She later got jobs in some major presenting shows and make up schools. The story was reported in various media sources and outlet including CNN and BBC Africa.

Subsequently as companies trooped in to tap into her overnight brand success to favour the 31-year-old also known as Nigerian Cinderella the bread seller got a five-year rent of a fully furnished apartment sponsored by Sujimoto, a luxury apartment construction company. She also secured modelling contracts with e-commerce company, Payporte, and Zenith Bakery. Jumoke Orisaguna, the bread seller the interventions and series of accompanying developments saw the fortune of the bread seller take a rise and progression, she was then the talking point for most people everywhere, even turned to prayer points in homes and churches.
Her Fall
three years down the line, things are not as Sweet as expected and as it was when all the media and concentration were all over her in the life of the mother of two, obviously those accolades and attention got to her head and pride starts to set in, uncomfirmed reports has it that she’s struggling financially and economically and her relationship with her husband the Artisan Sunday Orisaguna, the lover for whom she has her two children is about to if not crumbled.
The husband lamented that she helps her babysit and take care of the kids when the going was smooth and rosy and despite her coming home late at night she still endures and understands with her, Sunday also complained that he is often kept out of the loop of Olajumoke’s activities. but presently at home now things are not easy. Sunday said life has been incredibly tough, and that help is farther from him because many people assume that Olajumoke has made it big, and that automatically he’s also rich, but things are not actually what people think they are.
Jumoke the bread seller who might have ridiculed her husband because she feels she’s not in her class anymore, should remember that she was in his house and married to him when the good luck came to her and gave her all the recognition she had some 4 years ago, but all has gotten to her head and it’s obvious she has completely forgotten her source.
Olajumoke at a point in time spoke of her desire to have a home of her own before the existing rent expires in a year and half and to establish a haircare business by the start of of 2020
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